The Social Media & Marketing (SMM) Intern, under direct supervision of KALI’s Executive Director, will support the organization to develop a process for marketing and outreach through various on-line media. The development of the Social Media & Marketing process primarily refers to providing training and ensuring strategic and appropriate sharing of KALI’s program successes, best practices and lessons learned. The end goal of both the Social Media and the Marketing effort is to increase KALI's value to potential donors and supporters, with the aim of expanding the organization's funding base.
Work done by the SMM intern will enable KALI to expand its reach beyond the 825,000 beneficiaries the organization currently serves. Successful completion of the internship will help KALI’s staff build their capacity in documenting and sharing the efforts and impacts of the organization. In addition, the intern will have an opportunity to observe first hand how his/her work will build KALI’s current initiatives in promoting good governance and accountability at the district level. Specifically, KALI works with grassroots groups comprised of women, youth and marginalized individuals to ensure their voices and demands are heard. Ultimately, the organization's end goal is to empower the civil society to be able to track public expenditure, and demand for proper health, education, water and sanitation services.
The intern will spend 80% of the time in-office with 20% travel to the field. Typical work schedule for the intern will be Monday – Friday from 9:00am-5:00pm. KALI has 10 full time staff, and 1 volunteer based in office. The organization has 5 laptops and all staff know how to use basic computer software.
Major Duties and Responsibilities
A. Social Media & Marketing (approx. 65% of the time)
B. Training (approx. 30% of the time)
C. Administrative Support (5% of the time)
Expected Outcomes:
Supervision and Guidance
The Intern will be directly supervised by the Executive Director and is expected to carry out most job functions independently. The intern will take a significant role in initiating the processes necessary to complete the tasks. In addition to the direct supervisor, the Intern will be assigned a counterpart who will serve as an additional point of resource and reference.
Desired Qualifications
Work done by the SMM intern will enable KALI to expand its reach beyond the 825,000 beneficiaries the organization currently serves. Successful completion of the internship will help KALI’s staff build their capacity in documenting and sharing the efforts and impacts of the organization. In addition, the intern will have an opportunity to observe first hand how his/her work will build KALI’s current initiatives in promoting good governance and accountability at the district level. Specifically, KALI works with grassroots groups comprised of women, youth and marginalized individuals to ensure their voices and demands are heard. Ultimately, the organization's end goal is to empower the civil society to be able to track public expenditure, and demand for proper health, education, water and sanitation services.
The intern will spend 80% of the time in-office with 20% travel to the field. Typical work schedule for the intern will be Monday – Friday from 9:00am-5:00pm. KALI has 10 full time staff, and 1 volunteer based in office. The organization has 5 laptops and all staff know how to use basic computer software.
Major Duties and Responsibilities
A. Social Media & Marketing (approx. 65% of the time)
- Conduct an assessment of the current documentation system in the organization, focusing on how program results and successes are currently shared (or not).
- Analyze, prepare and present a report on the assessment results, including possible approaches and methods for addressing specific opportunities.
- Oversee, draft, provide support and jointly carry out the initial steps in the implementation of a Social Media Plan, ensuring proper modifications and adjustment throughout.
- Build capacity of the staff in the development of social media
- Assess KALI's current marketing efforts and provide consultation to help improve messaging, branding, positioning, and overall dissemination of KALI's work and impact.
B. Training (approx. 30% of the time)
- Based on the identified needs, and in conjunction with the ED, develop a schedule and training curriculum to train program staff and volunteers on basic on-line marketing strategies as related to information management, documentation skills, and appropriate communication and outreach practices (expected focus is on developing documentation and social media communication channels).
- Train program staff and volunteers on how to develop basic marketing stories and contents; responsibilities may include the writing of success stories, lessons learned, best practices, and shooting and selecting strategic program photos, videos, etc. The intern will be involved in the assessment of staff learning and progress.
- Train staff on how to disseminate organization’s achievements through various mediums, examples include social media sites like Facebook, blogs, Twitter, newsletters, etc. The intern will be involved in the assessment of staff learning and progress.
- Ensure that for all the trainings conducted, tools and materials are compiled into manuals for continued refresher training and for new staff orientation in the future.
C. Administrative Support (5% of the time)
- All internships involve providing ongoing support to various organizational initiatives, including but not limited to assisting with program documentation. As an intern for the organization, it is expected that you will provide occasional support of these tasks as needed, along with other duties and activities identified by your direct supervisor.
Expected Outcomes:
- KALI will have a system for regular displays of program successes and impacts.
- The organization will have a training manual of basic strategies and methods of media marketing (with special focus on documentation and social media outreach best practices).
- KALI staff will be able to communicate (primarily through written media) their programs’ successes.
Supervision and Guidance
The Intern will be directly supervised by the Executive Director and is expected to carry out most job functions independently. The intern will take a significant role in initiating the processes necessary to complete the tasks. In addition to the direct supervisor, the Intern will be assigned a counterpart who will serve as an additional point of resource and reference.
Desired Qualifications
- Education: Pursuing or achieved a university degree in Marketing, Public Administration, and/or related field.
- Prior Experience: Previous experience working, volunteering or traveling abroad, especially in the Global South and/or with rural communities, in addition to comparable experience or education within a related field.
- Language Proficiency: Spoken and written fluency in English.
- Knowledge: Solid working knowledge of community development and the host-country’s culture/history/current events; demonstrated ability to maintain working level contacts with NGO officials and host families; and demonstrated experience and skills in marketing.
- Skills and Abilities: Ability to take initiative, work under minimal guidance, and in both office and field settings. Organizational and administrative skills. Excellent computer skills in word-processing. Motivation and commitment to work effectively as part of an inter-cultural team. Excellent interpersonal skills. Demonstrated ability to exercise good judgment under normal as well as complex and often stressful conditions.
